TWO KIWIS & AN AUSSIE BORN IN NZ...

James, Gena and Syd (the NZ-born Aussie) founded the company with a simple goal: to make a positive impact. United by a shared belief in commercial responsibility - particularly toward people and the natural environment - they wanted to create a business that gave consumers a better way to “vote with their dollar” for meaningful environmental change.

As long-time friends who had each built successful careers and businesses, they saw an opportunity to channel their experience into something purpose-led. Together, they embarked on what they knew would be a journey for good.

As proud Kiwis, they were driven to tackle the growing problem of single-use plastics, setting out to reduce the waste clogging our landfills, waterways and oceans.

So they went ahead and looked into a few things that they thought would be 'common sense for the common good'...

It's true that:

• Some products are marketed as recyclable, but not every country or region actually has the infrastructure/capability to effectively recycle these materials. This effectively turns a lot of recyclable product back into single use material.
• Aluminium and glass are two of the most widely recycled materials on the planet, and are in fact 'infinitely recyclable'.
• A lot of products are predominantly water, which is bulky and heavy to transport - not to mention easily sourced in most destination countries.
• Shipping costs have gone up huge amounts since the beginning of the COVID outbreak
• The more container ships and trucks, the more emissions, the more risk of accidents/spills. 
• So many of us are still using single-use plastic (sometimes non recyclable) bottles. Even if they are recyclable, the environmental impact of constantly recycling single-use bottles is not great.
• There are no - at least from all of our research - fully biodegradable spray or pump units in manufacture anywhere yet to place on the top of our recyclable bottles (that at the very least don't break really easily). Rest assured we are working with scientists to try and make this happen - we are nearly there solving this problem. If you're reading this and you know where we can get them, please let us know!

When we realised we could transport the equivalent of 16+ containers of everyday cleaning liquid in just one container using dissolvable sheets, we thought, whoah, awesome!

As a company, we understand that there aren't really any 'silver bullet' type overnight fixes when it comes to changing local and global habits in general product use, production and transport. Yes, we know that we are still transporting product around New Zealand, and still creating bottles, but at least the result is the opportunity to hugely reduce our daily, monthly and annual impact. It’s a big step in the right direction.

We won’t be stopping there though! There are so many more things we have in the pipeline that will help our precious paradise at the bottom of the world and we can’t wait to roll them out. Watch this space!